Our Team

Two men shaking hands

Rural West Counsellors are country people. They come to you from farming and country business backgrounds and bring a wealth of skills, knowledge, experience and formal qualifications in business financial management. Their approach is practical, strategic and encourages self-reliance.

The focus of our Counsellors is in the business and finance side of running a small business or an enterprise. They will share their vast resources and knowledge with you, allowing you to see your situation in new light.

Rural West services are available STATEWIDE in WA to:

  • ALL PRIMARY PRODUCTION ENTERPRISES including farming, horticulture and fishing in ALL areas of the state of WA.
  • REGIONAL SMALL BUSINESSES extending to non-profits, community groups and other groups that operate OUTSIDE of the Perth metropolitan area.

The team work together as required, allowing specialised expertise to be called for each case as needed. 

Don’t wait until it is too late! Talk to a member of our statewide team today.

Meet the Team

Chief Executive Officer

Chief Executive Officer Chris Wheatcroft

Chris Wheatcroft

Chief Executive Officer B/A (Sust.Dev)  GradDip(Couns)  MBA  GAICD  FCAWA Chris Wheatcroft has the role of Executive Officer for both Rural West and Primary Production Services Inc (PPS), this encompasses the management and administration of both groups. Chris has a community services background including his work with teenagers with emotional and

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Small Business & Rural Financial Counsellors