About us

Rural West provide a free, confidential, mobile, independent financial counselling service to regional small businesses and all primary production enterprises in WA, who are navigating their way through difficult and turbulent times. We're here for you!

Ready to work with you on regaining focus and creating solutions towards a positive and sustainable future.

Frequently Asked Questions

Our services are free to qualifying businesses.

Our services are available statewide to:

  • ALL PRIMARY PRODUCTION ENTERPRISES including farming, horticulture and fishing in all areas of the state of WA… from metropolitan based growers to Kununurra pastoralists and everything in between.
  • REGIONAL SMALL BUSINESSES, extending to non-profits, community groups and other groups that operate outside of the Perth metropolitan area.

Our Small Business & Rural Financial Counsellors are mobile and our services are available STATEWIDE!

Unfortunately at this time our services are unavailable to metropolitan based businesses unless you are a Primary Production Enterprise. 

Our counsellors work with their clients, in an unbiased and independent manner, to assist them to regain control and focus of their situation for a positive future. Learn more about Our Service and Our Team.

Refer to our About or Services pages or of course Contact us for a chat.

When to come to us



Fork in the road. Not knowing if you're looking at all the options?


Financial strain

Uncertain how to get relief? Overwhelmed by reduce income?


Endless red tape

Differing answers? Unsure where to go? Feeling misunderstood?


Industry change

Sudden or unexpected change creating chaos in your business? 

More than 12 years successfully
helping businesses like yours

We're Here For You
Every Step of The Way

Experienced staff with specialist knowledge



We greatly appreciate Robyn’s assistance, patience and guidance through 2019, working with us in dealing with our bank and our major debt crisis. I cannot believe the final outcome. It is amazing and we are just so happy that our boys are clear of any debt and we can stay in our home. We were very close to going Bankrupt but this was luckily not to be the end result.
Robyn came up with a clear strategy and then worked through that with us. We had come to a point that we really did not know what else we could do and having Robyn come onboard and take over dealing with the bank on our behalf was actually life-saving, as we were at our lowest.
At all times she was accessible and approachable and with her financial background, provided a high level of understanding and expertise on the best way to speak with the bank and negotiate on our behalf. We feel that once Robyn came onboard, the bank actually started to take notice and listen. Planning out a strategy, using ‘bank speak’ wording and writing up our correspondence to them, made all the difference to the end result going in our favour.
Robyn, was always by our side at all times through negotiations with the bank and was always available to ask questions and provide intelligent advice. Most importantly, she was always understanding of our difficult situation and never judged but just encouraged and was very positive but real at all times. Having someone to share the burden with who better understood financial matters was extremely helpful and we greatly appreciated all her help, advice and friendship during this upsetting and testing time.
We would have absolutely no hesitation in recommending Rural West to friends and family. Robyn, is a true asset to the organisation.

Roger helped us forge a clear path forward when we were mentally and emotionally unable to deal with our situation due to the complexity of our issues. He assisted by breaking up our problems into ‘bite-size’ pieces and listened with empathy and had our genuine interests at heart. I don’t think I could’ve asked for a better counsellor over the phone during COVID and he was full of assistance and knowledge.

Without the ongoing support and assistance from Chris Puckridge at Rural West our business would have gone into bankruptcy. He has been an ear and a shoulder for us through the very toughest of times.